Mobile ads shift to using video as spending doubles

With consumers spending more of their smartphone time in apps worldwide, in-app advertising continued to be the main growth area in worldwide mobile ad spending and video ads are increasingly dominant. Data from real-time advertising platform Smaato reveals in-app ad spend taking at least 85 percent of mobile ad spending in each of the top 20 mobile advertising markets worldwide. The data also shows that mobile video ad spending growth continues to outpace that of all other mobile ad formats. Video ad spending has almost doubled, showing more tha 90 percent growth in one quarter alone. Ad spaces that played… [Continue Reading]