New self-service tool helps unlock customer data across ad platforms

Advertising via platforms like Google and Facebook is popular, but any insights gained from using these services are difficult to apply elsewhere. Identity management company Drawbridge is launching a new Self Service Graph dashboard that gives marketers transparency into their cross-device data by letting them tap into the service, without requiring any engineering on the client side. It applies large-scale AI and patented machine learning technology to datapoints, such as resettable device identifiers, that Drawbridge receives. The company then creates a Connected Consumer Graph of customers and touchpoints, which brands can use to build more personalized experiences for their customers.… [Continue Reading]