Microsoft joins the Coalition for Better Ads

Microsoft has become the latest member of the Coalition for Better Ads (CBA). The group works with technology companies and trade organizations to help develop an ad ecosystem that works for advertisers without compromising the experience of internet users. In taking up membership of the CBA, Microsoft is joining Google who has already worked with the organization to develop a selective ad blocker for Chrome due for release next year. Microsoft is also looking to introduce ad blocking into Edge, but the blocker would only discriminate against ads deemed unacceptable by the CBA. See also: Google is building an ad… [Continue Reading]