Managing customer expectations before, during and after a new product launch

Whether you are an established brand or a fledgling startup, there are a number of things to consider as you prepare to launch a new (or your first) product or service -- from creating buzz and designing attractive packaging, to running tests and staking out the competition. It goes without saying that your customers are central to the success of your product, but many business and marketing leaders fail to turn their critical eye inward and acknowledge the pivotal role customer service representatives play in the lead up and aftermath of your launch. Across industries, customer expectations are only continuing… [Continue Reading]