Brand influence of Snapchat declines while Instagram increases

Marketers are keen to take advantage of the latest social channels to boost their profiles, but it can be a bit of a lottery for brands to know which have the most influence on customers. A new study by marketing platform Snaplytics has analyzed over 800 influencers in depth over the last quarter, to identify how many updates contain brand mentions, which brands are being mentioned and who mentions them on what platform. It finds that Snapchat has been going down in terms of influencer activity, while Instagram Stories is gaining more traction, especially among larger brands. There is a… [Continue Reading]