New CRM product integrates with Outlook to boost productivity

Legacy CRM suites often involve slow, cumbersome interfaces, are frustrating for users and consequently don't achieve wide adoption. According to a Forrester survey, 47 percent of respondents encounter user adoption struggles when implementing their CRM initiative. CRM specialist Insightly is launching the latest version of its product with deep Microsoft Outlook integration, as well as a redesigned technical architecture and user interface to help sales teams in mid-sized businesses improve their productivity. Users can view contact details and account history from Insightly CRM directly in their Outlook inbox prior to contacting prospects or customers, and then automatically link those emails… [Continue Reading]