The Guardian pulls its ads from Google and YouTube after placement next to extremist material

The Guardian has pulled all of its ads from both Google and YouTube. The British newspaper was unhappy to discover that advertisements for its membership scheme were placed next to extremist material. It is understood that the positioning was accidental, but the Guardian's chief executive described the situation as "completely unacceptable". Ads appeared next to videos for a "hate preacher", American white nationalists, and other controversial content. Google's AdX, DoubleClick Ad Exchange Service, algorithms are thought to be to blame and, in a letter to Google, the Guardian seeks assurances that the problem will not happen again. David Pemsel wrote… [Continue Reading]