Microsoft teams up with Adobe to create an industry standard for marketing, sales and services data

Adobe and Microsoft are joining forces to create new solutions for marketing, sales and services. Microsoft Dynamics and Adobe Experience Cloud will work with a shared data format to allow the two systems to work side by side together. Ahead of today's Adobe Summit, the two companies revealed their plans to collaborate on another project: creating a new industry standard data model. By standardizing data structure, it is hoped that data can be gathered and processed from customers more quickly, and in-depth data analysis can be performed more efficiently. Microsoft's executive vice president, Scott Guthrie says: "We believe the combined… [Continue Reading]