mardi 21 mars 2017

Google says it will 'raise the bar' for ad policies after controversy over extremist content

Google has announced plans to introduce safeguards for advertisers after complaints from many big names that their advertisements were appearing next to extremist content. The Guardian, the BBC, and the UK government are among those to have withdrawn advertising from Google and YouTube, and the company has been battling to get companies back on side. Google's Chief Business Office, Philipp Schindler, has admitted that while there are policies in place controlling the ad network, "at times we don’t get it right." He says he understands that advertisers don't want their ads to appear next to content that is not in… [Continue Reading]


Aucun commentaire:

Enregistrer un commentaire