Why advertisers need to wake up to mobile games

Mobile devices are increasingly used for many aspects of our lives and that includes playing games. But what does this mean for enterprises looking to promote their brands? New research from mobile engagement platform Tapjoy suggests that consumers are twice as likely to say they feel relaxed when playing mobile games than they are when using social apps and that means more potential for advertisers to get their message across. The survey of over 5,500 smartphone and tablet users shows respondents say they feel more focused (35 percent vs 11 percent), happier (34 percent vs 21 percent), and more engaged… [Continue Reading]