Wearable adoption is low in US and Europe

Consumers in US and Europe haven't quite warmed up to wearables, according to a new report from Kantar Worldpanel ComTech. Smartwatch adoption in both markets remains below the five percent mark, despite multiple models being available for a few years now. This isn't exactly a surprising finding, because smartwatch sales are pretty bad. Depending on who you choose to believe, they were between 2.7 and 6.1 million units in the third quarter of last year (we're still waiting on the numbers for 2016 from the likes of IDC and Canalys). Apple Watch rules this space, but it is hardly a major… [Continue Reading]