Bot traffic takes back the web

Just over a year ago we reported that, for the first time in five years, human web traffic had overtaken bot traffic. It seems, however, that human dominance was short lived. The latest Imperva Incapsula Bot Traffic Report shows that in 2016 the bots were back on top with 51.8 percent of online activity, although it's an increase in good bot activity that has driven the trend. Good bots now account for 22.9 percent of all activity, up from 19.5 percent in the last report. Feed fetchers were the most active good bot in 2016, responsible for 12.2 percent of… [Continue Reading]