What you need to know about CRM

For the vast majority of organizations, customers should be the number one priority. Without their support, revenue streams dry up and businesses quickly fail. For small businesses that have a face-to-face relationship with their clients keeping them happy is straightforward, but in larger organizations ensuring that the relationship between business and customer is as positive as it can be is not always easy. Imagine being in charge of a global, multi-national company with thousands of customers in disparate locations. Each of these customers has their own specific needs and businesses can’t afford to treat them all as a single homogeneous… [Continue Reading]