Customers penalize businesses with a bad mobile experience

Think mobile experience isn’t important to the success of your business? Think again. A massive 85 percent of people are unlikely to do business with a company following a bad mobile experience, according to the results of a new study from LogMeIn and research firm Vanson Bourne. The study also revealed that businesses are currently falling short in delivering satisfying mobile experiences for their customers, with the number of respondents happy with their last mobile engagement with a business dropping from 59 percent in 2015 to 52 percent in 2016. Although it should come as no great surprise, mobile continues… [Continue Reading]